The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells by Meera Kothand

Author:Meera Kothand [Kothand, Meera]
Language: eng
Format: epub
Publisher: Meera Kothand
Published: 2017-08-13T18:30:00+00:00

These are posts that reflect your view point and break down widely held beliefs in your niche and industry. If you disagree with a certain view point in your niche and if there are common mistakes and misconceptions that you see several clients and customers making and having, this is a good type of post to write.

If there are any overused phrases or angles in your niche that you can take an opposing view on, this is also a good type of post to express your thought leadership. For instance, to me this would be phrases like ‘the money is in the list’ or ‘the bigger the list the better’.

Examples

X things the experts don't tell you about ________

E.g. 12 things the experts don't tell you about blogging / 6 things the experts don't tell you about organic food

X myths about ______ that you need to steer clear from

E.g. 5 myths about blogging / going on a paleo lifestyle / losing pregnancy weight / using Pinterest

What the best _____ know about ____that you don't

E.g. What the best bloggers know about email marketing that you don't / what the best writers know about using writing software that you don't / what the best teachers know about free play that you don't

Choose a myth that several people in your industry believe in and prove them wrong with evidence and research.

E.g. Breakfast is the most important meal in the day.

Guides or Ultimate Posts

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